👨‍💻Executive Team

Ali Abood (CEO): Ali Abood is a seasoned entrepreneur and the Founder & Executive Director of Poolify. Poolify is a full-service Web3 agency dedicated to accelerating cutting-edge blockchain projects. With over a decade of experience in the technology and finance sectors, Ali manages a portfolio of 30 high-net-worth individuals (HNWIs), showcasing his expertise in strategic planning, business development, and operational management. Known for his visionary leadership, Ali combines a passion for innovation with a proven track record of driving growth in competitive markets, positioning him as a dynamic force in the Web3 and blockchain space.

Shaun Preece (CCO): Shaun Preece is the creative entrepreneur behind two multi-award-winning agencies, 15000v and TH3M, where he blends art, design, and cutting-edge tech to help brands stand out. For over 20 years, he’s forged a reputation for bold, boundary-pushing visuals, working with world-class clients like Bentley, The Royal Mint, Sony, Under Armour, J.K. Rowling, and top Web3 power players including NEO, VeChain, Atari X, and Coinbase.Since diving into crypto in 2015, Shaun has led TH3M to become a 360° Web3-focused agency, orchestrating everything from branding and development to 3D animation and viral content. He also co-founded the UK’s fastest-growing pre-owned luxury watch company, launched Galactic Fight League on Solana, which was acquired by SkyBridge Capital and Vulcan Forged, and continues to push creative boundaries across both Web2 and Web3. Always innovating, Shaun’s passion and expertise ensure he stays at the forefront of digital culture.

Gareth Rees (CBDO): As the Chief Business Development Officer, Gareth brings six years of cryptocurrency and blockchain expertise to Pineapple, where he drives business development with a focus on partnerships and innovation. Known for his market insights and risk management, he has a proven record of identifying emerging opportunities in the dynamic crypto landscape. Previously, Gar co-founded UniDexAI, leading multidisciplinary teams across product development, marketing, and strategy while establishing key partnerships to accelerate growth. In addition, he has worked with notable companies such as Sony, Bosch, and Redrow, and has advised numerous blockchain startups, further demonstrating his commitment to advancing the industry through education, innovation, and collaboration.

Marc Healy (Creative Director): Marc is a multifaceted Creative Director with over 21 years of experience spanning design, motion graphics, film, and production. Having collaborated closely with the award-winning agency TH3M, Marc has helped craft standout work for global brands including VeChain, Barclays, BlackBerry, Samsung, and Vulcan Forged. Blending cinematic storytelling with cutting-edge 3D, AI, and motion design, Marc’s distinctive style has earned recognition across both traditional and emerging creative industries. Beyond brand campaigns, he’s led large creative teams in the development of game worlds, character design, environments, mechanics, and visual identities pushing the limits of how design and technology merge. Driven by innovation and bold ideas, Marc continues to shape the future of digital creativity with a vision that bridges art, storytelling, and the evolving Web3 landscape.

Sam Ahmed (Operations Manager): Sam is an experienced Operations Manager with six years of experience within Web3 space, where he specialises in building structure, efficiency, and alignment across fast-growing teams. At Pineapple, Sam plays a key role in bridging strategy with execution, overseeing internal systems, process optimisation, and cross-functional delivery across product, marketing, and business development.With a PhD and a background spanning data-driven research and strategic consultancy, he brings analytical precision and operational rigour to every initiative. Known for his calm leadership and systematic approach, Sam ensures that Pineapple’s ecosystem, from the DEX and the launchpad to partnerships and community programs, runs smoothly and scales sustainably.