👨‍💻Executive Team

The Pineapple team brings together expertise across blockchain, finance, product, design, engineering, and AI.

Ali Abood — CEO Founder of Pineapple and the driving force behind the ecosystem's strategy and vision. Ali is also the Founder and Executive Director of Poolify, a Web3 agency dedicated to accelerating blockchain projects. With over a decade of experience across technology and finance, he manages a portfolio of 30 high-net-worth individuals and is known for translating bold ideas into operational reality across the DeFi space.

Kevin M — CTO Chief Technology Officer overseeing the technical direction and architecture of the Pineapple ecosystem, specifically Express and Staking.

Zed L — Lead Full-Stack Developer Lead developer responsible for the exchange, smart contracts, and core product infrastructure. Currently leading the P2P trading development and fiat feature improvements.

Arjun Aghera — Lead Product Designer Responsible for the product design and UX across the DEX, including the Fresh and Juiced mode interfaces.

Samir Baxter — Head of Community and Operations Oversees community management and operational delivery across the Pineapple ecosystem, including the Pineapple Mansion and community channels.

Veronika Volkonovska — Marketing Manager Leads marketing strategy and execution. Owns the Pineapple Academy content programme and newsletter, and drives external communications across X, Telegram, and other channels.